Hi, I'm
Rebecca casavant.
MARKETING & BRANDING MANAGER
01 PROFESSIONAL SKILLS
MY EXPERTISE IN
BRANDING & IDENTITY
75%
INDESIGN
90%
ILLUSTRATOR
80%
PHOTOSHOP
85%
LOGO DESIGN
80%
CANVA
85%
With a background in both graphic design and production coordination, I bring a unique blend of creativity and strategic business thinking to every marketing project. Throughout my career, I have demonstrated a talent for developing compelling narratives that resonate with target audiences and drive engagement.
I have a deep understanding of various marketing channels, including digital, social media, and print. I'm proficient at crafting campaigns that deliver consistent messaging across multiple touchpoints. I thrive in fast-paced, dynamic environments and excel at managing multiple projects simultaneously while maintaining a high level of organization. With my unique combination of creative vision and strategic acumen, I am confident in my capacity to contribute significantly to the success of your marketing initiatives.
02 PORTFOLIO SHOWCASE
BROWSE THROUGH MY LATEST PROJECTS
03 WORK EXPERIENCE
2020-2022
NORTHLAND
MARKETING COORDINATOR
Managed community websites, collaborated with ILS partners, coordinated marketing materials, oversaw the online catalog, trained teams in 3D virtual tours, and enhanced designs with Adobe CC.
2018-2019
NOTRE DAME ACADEMY
MARKETING COMMUNICATIONS COORDINATOR
Managed advertising campaigns, designed print collateral, developed the social media presence, maintained the website, coordinated admissions marketing, and managed email campaigns to convert leads into enrolled students.
2014-2015
COVIDIEN/MEDTRONIC
2022-PRESENT
NORTHLAND
MARKETING &
BRANDING MANAGER
Standardize marketing with Canva, develop unique brands for 80 apartment communities, support underperforming properties, redesign company collateral, educate sales teams, manage content partnerships, execute social media strategies, and conduct ILS audits.
2020
CARDINAL HEALTH
PRODUCTION COORDINATOR
Coordinated the rebranding project's packaging assets, collaborated with engineers on dieline updates, performed quality checks, and prepared production-ready files to meet print and regulatory specifications.
2016-2018
COMPASS HEALTH BRANDS
GRAPHIC DESIGNER
designed packaging and marketing materials, managed projects from concept to completion, directed product photography, and successfully handled multiple deliverables within tight deadlines.
GRAPHIC DESIGNER
Developed UDI-compliant packaging designs, communicated quality requirements with manufacturing facilities, produced design mock-ups for barcode testing, reviewed artwork for quality assurance, and partnered with artwork coordinators to finalize revisions and approvals.
GET IN TOUCH
I'd love to connect and discuss how my skills and experience can contribute to your team. Let's create something remarkable together!